Entrepreneurs start up businesses for many different reasons. Perhaps you don’t like working for others and want a way to guarantee you are your own boss. You might do something so well that you feel others will value it and feel you can make a better living devoting…

You started your business because you know you have a skill or an amazing product that people need and will spend their money on. You built your office or store and you put out a sign and began providing consumers with what you do best. You have worked your tail off…

There are many worthy causes that need sponsors (i.e. money) to assist in their fundraising efforts, and they are all going to call you and ask you for your financial support. It can become overwhelming, and even off-putting. The thing is, sponsoring a charity event…

I’ve repeated and will keep repeating that the most important goal in marketing is familiarity. You want people to know you, whether they have purchased from you in the past or not. I often come across business owners who’ve been misled into thinking that just having…

Why should you market your business? As my mother used to say to me when I was growing up, “Because. Just because. Because I said so!” Marketing is all about creating familiarity both with people who know of you and ultimately with those who don’t. You want people to…

Today’s blog is a bit personal for me, but I think it is really important to share.   When you own your own business, everything you do is marketing and that includes how you treat the people you come in contact with. Everyone you meet or talk to on the phone is a…

Spending money sucks and no business owner really wants to do it.  Spending money on advertising might suck more.  Why?  Because you are taking a chance with your money, and naturally, you want to see an immediate return on it.  This is a mind-set that costs many…

Where you advertise reflects on your brand. Recently, following the closure of several local newspapers in the Niagara   Region, many of you will have noticed a weekly deposit of a bundle of flyers, in a non-biodegradable plastic bag, at the end of your driveway….